Archive for Juni, 2013


Press Release – How It Is Done

Silhouette-of-man-yelling-into-a-bullhorn-uid-1272224-150x150A press release informs press and journalists about the latest developments and events of a company, a shop operator or a public person. A press release is a subject to certain stylistic principles, and will be discussed later more explicit. At the present time press releases will be no longer sent by fax or by post, but rather, as a rule, in electronic form, by email. If you are a sender, it is advisable to keep a well-researched list of recipients and it is necessary to respect the basic rules of a PR-release.