Archive for the ‘Design’ category


Make Your SME Company Website Successful

For a successful website, there are several indications that must be considered. Especially in a SME company website these points are often miserably neglected. Often out of ignorance, but sometimes also because too little heed is given to the factors. Too good SME websites include websites that are evenly appreciated by customers such as search engines. So they also include your website and break out of the niche, thereby here are some useful hints. Do take a piece of paper and a pen and write down points that you are missing, which are particularly important or about which you have heard the first time.


Usability – The Simple Check For More Sales

When designing your own website, it is important to emphasize its users. The usability must come first. Customers and other interested parties are the users of a web presence, and the website must be intuitive for them to operate, otherwise the visitor will possibly leave the page very quickly, and it comes to downturn in sales.


Why Does the Added Value of Your Texts Must Be Worth More

For company websites and blogs, written word should be of top priority. There’s the Google search engine that with updates puts more emphasis on a high content, on the other hand, there are the readers, the clientele who want to be informed and entertained. The base that connects both is a content that is new, unique and interesting. Google avoids duplicate content (stolen content), as well as the audience. It is not necessary to reinvent the wheel, but know how to keep it running. The content on webpages is often neglected. The reasons for this can be completely different: no time, no desire or simply out of ignorance. You have to take time for a good content – the pleasure comes at the latest, when you realize that the „added value“ is worth it. And against your ignorance of what makes a truly good content and why it is so important, you simply need to read.


Local Success with Google Places and Your Own Website

Successful online marketing on search engines like Google is not a sealed book. Every company can use the power of the search. Especially local companies that just need to show their presence on Google Places, in order to be found by customers in the vicinity, have unexpected chances. What does an online marketing need to reach customers with Google Places and Maps successfully?


Company Website Part 9 – Control is Still Better!

You have already created your own company website and tried to enforce the best measures to promote your website and therefore your business successfully. However, you should not forget some important facts. Ask yourself regularly, whether all advertising measures were effective and successful, and which you would better not apply in the future. Perform a target-performance comparison at regular intervals, in order to control the success of your website thoroughly. After you have followed all important information for marketing your website, in our opinion, check whether the objectives you intended to implement at the beginning, were realized. But where from you really ought to know that your website successful and well received by the visitors is? Of course you can measure the success of your website based on your account, nevertheless, the review of each promotional activities would be thoroughly recommended. For any entrepreneur the control of the individual steps that were applied for the marketing of his website and company, is highly relevant. However, how should you carry out the inspection? What you should take into account and what software you should use.


Company Website Part 8 – Providing Links Must Not Always Be Difficult!

You have already created your own company website? With all kinds of promotional activities try to make your website popular on the Internet and in the regional markеt. You want your website to be displayed in the search engines as far ahead as possible, like Google, Yahoo or Bing, but you do not know how search engines actually work?


Company Website Part 7 – Good Offers Guarantee Satisfied Customers!

The internet provides us with tons of products and services. Therefore it is important to make competitive offers. This must not exclusively involve price quotes. Think about what you could offer your customers, perhaps for free. With this strategy, you not only strengthen the trust of your customers, but also arouse the interest of potential customers to your company! In the following article we will present some tips and tricks on how you can offer deals successfully.


Company Website Part 6 – Business Papers and Documents

The advertising of your own company website is certainly not an easy task. In order to ensure that your company website is also known, you should immediately begin to promote your website. Do you already advertise on the net and try – as far as posiible – to bring your website to the public with the help of other promotional activities? A consistent and well-designed integration of your Internet address on all kinds of business documents is evident for advertising of your company’s website. Your IP address should already be obvious at first glance!


Company Website Part 5 – Advertise by Hook or by Crook!

You have already created your own company website, a lot of work has been invested into the construction and online advertising. Ask yourself now, how you can promote your company on the regional market, except for the internet marketing? Is an offline advertising effective enough? Advertise with any means possible, in order to call attention of potential customers to your company. Do not limit solely to the online advertising, because only optimal combination of offline advertising with an effective web presence will actively increase the visibility of your company. Take advantage of the opportunities that are available for you today, and combine online- and offline marketing.


Company’s Website Part 4 – Advertise on the Network!

Start to bang the advertising drums and make your company’s website well known! There is no denying that introduction of self-created company website represents a major challenge. Use both, online- and offline advertising to make your company website and therefore your business on the Internet and in the regional market recognized. Advertise mainly on the network, because the Internet is the only medium where a potential customer can immediately respond to ads! The online advertising is a relatively inexpensive but above all it is an effective solution. In addition, the user can decide what he wants to see and which website he will click on. The motto of Internet advertising is simple: «It does not come to the consumer, but the consumer comes to the advertising by himself».